The First Owner of the Crooze EZ 28 — A Q&A with Svetlin Todorov

Some decisions are made after years of planning. Others come from recognising the future when you see it.

For Svetlin Todorov, co-founder of Shelly Group and CEO of Shelly USA, going electric felt natural.

"I was attracted to go electric because I believe it represents the future of transportation. It offers a clean and environmentally friendly alternative while providing a serene, silent experience that closely resembles the joy of sailing."

Why Crooze, before the launch?

What made him choose the Crooze EZ 28, even before its official launch?

"I have immense confidence in the team behind Crooze Yachts. Their energy, creativity, and endless flexibility are incredibly appealing and convincing. It felt natural for me to want to be part of something so promising."

What caught his eye

It wasn't just the idea of an electric boat.

"What caught my eye about the Crooze EZ 28 was its sleek design. It's a beautiful vessel that's not only visually appealing but also highly functional. I'm genuinely impressed by the range of activities you can enjoy on such a compact boat."

Trust, earned over time

"Earning trust is a process, not a one-time experience leading to an impulsive decision. I've met the Crooze team multiple times in various contexts — both in their working environment at the office and during informal team gatherings. They are exceptional team players who clearly understand each other's roles, and their respect for the tasks at hand is truly impressive. Their tireless dedication to achieving their goals is exactly what any investor could wish for: a strong vision backed by a dream team."

This wasn't just a purchase. It was a shared belief in where boating is headed next.

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Part 2 coming soon — Svetlin shares how he plans to use the EZ 28, the features that matter most to him, and how he sees the future of electric boating.